PROFESSIONAL SUMMARY

Social media professional with more than a decade of experience creating social-first content, engaging communities across platforms, consulting on best practices, and monitoring for newsworthy stories.

Professional Experience:

Princeton University, Princeton, NJ
Campus Social Media Strategist                                                                         June 2023-current
Acting Manager                                                                                         May 2022-January 2022
Social Media Specialist                                                                                    May 2018-May 2023

• Produced videos, took photos, and published daily content for all Princeton flagship accounts and the University homepage for trending topics, cultural moments and live events including Commencement addresses by Dr. Anthony Fauci and Senator Cory Booker, March Madness for women’s and men’s basketball teams, Nobel Prize winners, and the Summer and Winter Olympics
• Created a storytelling strategy around student service projects, internships, and senior theses
• Monitored all platforms for posts to engage with as well as to flag for management, which included upwards of 8K posts in one business day
• Conducted workshops and 1:1 trainings for campus departments and students around social media accessibility, community management, copywriting, event promotion and coverage, photography, and general social media strategy for various platforms
• Attended Content Marketing World on behalf of the Communications team and presented to them findings around new trends, AI, and social media marketing
• Presented to All In For Democracy volunteers, students and communications staff at Penn State and St. Peter’s, governmental and higher education teams from around New Jersey
• Coordinated with internal communications partners to provide counsel on how to respond to various crises including COVID-19, student emergencies, and major personnel decisions

Penn State University, University Park, Pa.
Social Media Specialist                                                                                    Mar 2017-April 2018

• Generated and reviewed daily content for ten official Penn State social media accounts
• Covered live events including the 2017 Fiesta Bowl, ESPN College Gameday, and lectures by Dr. Jill Biden, Michael Sam, W. Kamau Bell, and Tarana Burke
• Monitored social media for potential crises
• Created a new strategy for engagement, responding to users with GIFs and emojis to bring life to the University’s social media channels
• Developed and implemented a daily Snapchat strategy for the University
• Provided weekly and monthly analytic reports to internal teams

Design 446, Manasquan, NJ
Social Media Specialist                                                                                 Apr 2016-Mar 2017

• Strategized with clients to better their social media channels via social media audits
• Created daily content in-house and for clients based on trending topics and social media holidays
• Led discussions about Facebook advertising for clients

The Devon Group, Red Bank, NJ
PR Associate                                                                                                      Nov 2015-Mar 2016

• Completed editorial and speaker bureau research
• Developed media advisories and clip reports
• Created and scheduled social media content for clients

Education:

Kent State University, Class of 2015
M.A. in Public Relations

Penn State University, Class of 2013
B.A. in Advertising/Public Relations
Minors in History and Communications Arts and Sciences

Membership:

• Penn State Alumni Association Alumni Council, Vice Chair, Membership & Marketing
• Dance Marathon Alumni Interest Group Board of Directors, President
• Bellisario College of Communications Alumni Society Board, President-Elect

                                                                         

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Freelance Work

Current Clients

City of Basketball Love

• Daily content on Facebook, Bluesky
• Live photo and Twitter/X coverage of camps and other events

Penn State Hoops Club

• Facebook and Instagram ads for membership
• Live-tweeting games

Happy Valley Improv and Blue Brick Theatre

• Daily content for Facebook, Instagram
• Photography
• Press releases
• Weekly newsletter

Ad-Hoc/Seasonal Clients

Princeton Athletics

• Recruit photoshoots for Football, Women’s Basketball, Wrestling
• Photography of live games for Women’s Basketball, Men’s Soccer

Asbury Park Bazaar

• Day-of Instagram Stories and Reels
  

Past Clients

The Tibet Fund

• Created a social media audit of current channels, including competitor analysis and recommendations

Partners 4 Democracy

• Strategized and implemented major video project entitled “Read the Indictment”

Taft Communications — Protect Me with 3+

• Promoted annual vaccine awareness campaign with Facebook, Twitter, and Instagram campaigns